Complete redesign & added services expands business.
NROUTE
NROUTE is an upfitter of emergency vehicles, public safety vehicles and commercial van interiors. In addition to these build outs, they are a licensed seller of Motorola equipment (cameras, radios, dispatch consoles and various communications systems) and offer radar calibration and certification services for law enforcement. The leading provider of upfitted vehicles and communications systems throughout Missouri and surrounding states.
Complete Redesign
Beginning with their branding and utilizing the red white and blue motif of their logo and printed materials we were able to present them as they wanted. A proud American company.
Bringing in our own photographers to highlight not only their products, but their team of technicians—who are the heart of the company’s success—we re-enforced the hard work and pride of their workforce. By changing how they represented the services offered, we were able to expand on each one, providing significantly more information.
Maintenance & Support
Since they are now busier than ever, NROUTE does not have the time to keep an eye on the website ensuring it is functioning properly. By utilizing our maintenance & support services, they can rest easy and concentrate on the equality of their work while we take care of the rest.
Project Scope
Their old site was very text heavy with barely any imagery of their work and built at the dawn of mobile usage. Utilizing our contracted photographer we shot the interior space, the workers and various builds that they had coming and going in the shop. We were able to bring everything together to make the site more friendly and inviting to potential customers. We created various request forms to be funneled to the appropriate recipient in the company to streamline their workflow.
Soon after, their business surged and had to hire on several more technicians to keep up with the demand. NRoute was so impressed by the results, they contracted us to build out their sister company Custom Cage.
What I thought was going to be a simple "sprucing up" became a complete rethinking of possibilities and I could not be happier with the result.